World Of Aerin

AERIN in Seoul

AERIN in Seoul

Seoul is one of those cities that offer excitement and interest everywhere you look. Cutting-edge architecture—such as the Dongdaemun Design Plaza by the late Zaha Hadid—nods to its standing as a modern, international hub, while historical shrines and Buddhist temples, including the 17th century Jongmyo Shrine, provide an authentic gateway to a fascinating past. There’s also a burgeoning fashion and beauty scene, with inspiring new designers and boutiques, and the latest treatments. I’m so happy to be launching the AERIN beauty collection in a number of stores in Seoul, including Boon the Shop, which focuses on designer fashion labels as well as luxurious living and beauty products. The stunning standalone store in the shopping district of Cheongdam, is a must-see in itself: a huge emporium consisting of two seven-floor angular blocks connected by a transparent bridge. 

The AERIN Beauty Collection launched earlier this summer in the following stores in South Korea: Lotte-Downtown, Shinsegae-GangNam, Lotte-JamSil, Shinsegae-Downtown, Lotte-BuSan, AK-Bunndang (SSP), Hyundai-COEX, Hyundai-MokDong, Hyundai-ShinChon, Shinsegae-GyeongGi, Shinsegae-GwangJu, Hyundai-DaeGu, Lotte-NoWon, Shinsegae-InCheon, Shinsegae-Centum City, Shinsegae-Timesquare, Galleria-DunSan, Lotte-ChangWon, Galleria-AKJ, Shinsegae-Daegu, Galleria-JinJoo, Lotte-AVENUELHyundai-PanGyo, Hyundai-PanGyo

 STAY: Four Seasons Hotel Seoul

A recent arrival, the Four Seasons Hotel Seoul opened in 2015 on the city’s north bank. It offers stunning views of the Gyeongbokgung Palace and Samcheong and Bukhansan parks beyond. A highlight is the sprawling three-story spa offering treatments that combine traditional and modern therapies.

EAT: Dadam

Experience authentic Korean cuisine in this beautiful restaurant in Cheongdam. Choose  from one of the 16 private dining rooms of varying formality named after Korean mountains.

VISIT: Leeum, Samsung Museum of Art    

An exceptional collection of traditional and contemporary art by homegrown and international artists is housed in three striking buildings designed by Mario Botta, Jean Nouvel, and Rem Koolhaas in Hannam-dong.

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