Meredith Melling and Valerie Boster, founders of fashion consultancy, La Marque, helped style the AERIN Spring 2016 shoot in Los Angeles. Both women worked at Vogue for a combined 20-plus years, and La Marque is their platform for providing brands and private clients with a unique point of view—their distinctive mark. After the Mediterranean-themed shoot, I had a chance to ask them a few questions about their process and career changes.
I loved the vintage Gucci dress you selected. Why were you drawn to it for this shoot?
It was important that the dress feel iconic and true to your timeless style. The simplicity of the dress also made it the perfect foil for statement jewelry.
What factors do you consider when you’re pulling together a look for one of your clients?
First and foremost, we consider the woman we are dressing—she is always the priority. We want our client to feel confident and beautiful. Then we consider where she is going. Depending on the occasion, we'll present options that both perfectly suit and push the dress code. Where we land depends on how adventurous our client is feeling!
Tell me about your process—do you start with images, research, a little of both?
Research is key! We research the subject, the location or event, and we always have an eye on the designer landscape in search of new and interesting brands to work with.
You were both editors at Vogue for many years before starting your own business. When did you know you wanted to help designers and brands draw out their voices?
Together, we have a combined 20-plus years of experience at one of the most well defined brands in the world, creating content with and learning from the most talented creatives in the industry. We felt our experience and standards for content development across multiple platforms—from social media to advertising to e-commerce—could be of great value to brands looking to engage their customers in a compelling way.
In keeping with the theme of the shoot, I’m curious as to what your favorite places in the Mediterranean are for fashion inspiration. Where do you like to go?
Le Sirenuse in Positano, Italy is one of our favorite places in the world: the charm, the colors, and the unparalleled service! Heaven.
You brought a lot of very cool jewelry to the shoot. What are your must-have accessories for spring?
Right now we are most excited about chokers in leather and ribbon that wrap around the neck. They are as chic with a sweater and jeans as they are with a Le Smoking!