World Of Aerin

Nasiba Adilova

Nasiba Adilova

The Tot is the latest offering from the Russian fashion mavens and international entrepreneurs, Nasiba Adilova and Miroslava Duma. It features advice from childcare experts on everything from mother and child health, nursery design, and traveling with a baby, to tested products, and e-commerce. It’s basically everything chic, new mothers want to know about or buy in one beautiful website. I asked Nasiba about remaining stylish through pregnancy and motherhood, her must-have products, and which fellow-mother she finds inspirational.

In a world where new mothers often find everyone clamoring to give advice (much of it conflicting!), how does The Tot stand apart?

As a mama-to-be, I really struggled to find a place where I could buy safe, clean, green products for my future baby and me. I found so many resources online that had great products but not a one-stop shop that offered everything I needed. I called my business partner and best friend, Mira, and spoke to her about this. She said that she felt exactly the same way and that she’d been thinking of a kids market as an opportunity for a long time. So we married our ideas together and that’s how The Tot was born.

The idea formed into creating a space that showcased a select number of products that were tested against The Tot criteria. All products on The Tot meet our strict standards of being not only innovative but 100% safe and ethically made. We test everything ourselves in real life situations. There is no one else doing this kind of rigorous testing in-house at the moment so this really sets our brand apart. We are also really focused on our editorial, and are working closely with experts in areas such as childhood development, OB/GYNs, pediatricians, lactation consultants, and nutritionists. We have integrated our in-depth editorial pieces with relevant e-commerce with “shop the story” and product recommendations so that we can take our readers on a journey throughout our website.

What are the top five products that you find/found indispensable since you became a mother?

I love Angel Baby Earth Mama products and use them daily with my tot. Also Honest Co antibacterial hand sanitizer spray, the JJRabbit silicone eating mat that folds so small, fits into any diaper bag, and is easy to clean.  Water wipes are our favorite wipes and are always with me, and flat shoes are a must! My favorites right now are Gucci slippers.

What’s the key to staying stylish through pregnancy and into motherhood?

What I did was buy designer clothes just a few sizes up so I could wear them as a loose fit after and I didn't have to compromise on style. I found that overalls worked for a great casual look and something different to baby doll dresses and jeans. I loved the overalls from Topshop. Great fitting pregnancy jeans are another must and there is such a variety now. If I bought maternity, I bought from two of my favorite pregnancy brands, Hatch and Skin. I loved Hatch dresses and tops and amazingly soft fabrics in 100% organic cotton from Skin underwear.  

Is there a mother you find inspirational?

So many! I find motherhood inspirational so every mother who loves, cares, and devotes herself to her children I find inspirational. We as mamas have to create a network of support for one another. This is what we are trying to create at The Tot: A community for mamas, mamas-to-be, and tots.

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