West Coast philanthropists Eli and Edythe Broad have been art world influencers for decades. But it’s their latest venture, a free entry museum designed by Diller Scofidio + Renfro called The Broad, that stands to make the biggest impact so far. It opened on Saturday on Grand Avenue in buzzing downtown Los Angeles, and serves as the showplace for 2,000 post-war and contemporary works of art from the couple’s collection, amassed over five decades. They are collectors of some of my favorite artists, including Ed Ruscha, Jeff Koons, Cindy Sherman, and Robert Rauschenberg, and I love the idea of seeing them all in one place. The 120,000-square-foot building is a work of art in itself. Its dazzling white-latticed exterior has a honeycomb-like appearance that filters sunlight to protect the artwork inside. I’ll definitely visit on my next trip to L.A.
Main image by Bruce Damonte. Images above, clockwise, by Iwan Baan, Bruce Damonte, and Benny Chan, all courtesy of The Broad