The Allure & Appeal of Fragrance

I’ve always been intrigued by fragrance, whether it be in the form of an alluring perfume, delicious food, or fresh flowers. My favorite scents are found in nature— lilacs, honeysuckle, lavender, lily of the valley, Christmas trees, and freshly cut grass. I’m also drawn to scents that evoke the happiest of memories—french fries, a roaring fire, and the sea air. Whether I’m creating a new perfume or candle, or drawn to a bakery thanks to the smell of chocolate wafting out the door, I love how personal and powerful scent can be.